Case Studies

Client name Australian Trade
Project title:
Australian Trade Exhibition

July 27, 2014
Myanmar Ballroom,
SuleShangri-La, Yangon

One-stop shop for Myanmar students to gather all the information that is needed to study in Australia, with Australian universities, vocational colleges and English language schools all taking part.

No. of Registrants

  • 350 (Students)

Estimated No. of Actual Visitors

  • 500-700 (come and go)

Kaus supported with:

1. Design

  • Design of all collaterals adhering to Future Unlimited'sBranding Guidelines
  • X-Stand Banner, Show Bag, Event Backdrops/Photo Wall/Props, Exhibitor Directory, Fascia Boards, Fliers

2. Event Day

  • Registration/Coordination Staff
  • Booth Name Stands (Easel Rentals)

3. Media Placements: Print / Outdoor

  • MBT, MT, Mizzima, The Irrawaddy, Seven Days Daily, Daily Eleven
  • 15 sec AVP Presentation: LED Bilboard, Junction 8 (Yangon Hotel)

4. BTL

  • Flier Distribution: 15 Schools, 4 Establishments
Client name HTC
Project title:
HTC One Launch

Organized in November 2013

  • Yangon –6 locations
  • Mandalay –2 locations

Purpose:

  • To raise awareness of the HTC brand
  • connect the HTC staff with the consumers
  • get the HTC staff out in the field to discuss directly with the clients

Activities:

  • All day activity in the HTC showrooms
  • HTC partners shops –1-2 hours during this day
  • Presentation of products
  • Lucky draw
  • HTC branded cupcakes and finger food
  • An HTC branded cake and cupcakes were offered as thank you gifts to the HTC partners shops
  • HTC word game in the shop
  • Goodie bags for the people who joined the word game

Branding:

Outside:

  • flags
  • x-stands

Inside:

  • the HTC concept shops are already branded, only x-stands, branded cakes, a table for the catering products

Awareness:

  • before the event: giving out invitations in front of the concept store
  • print adverts

Kaus supported with:

  • graphic design (invitation, print ads, x stand, flags)
  • printing and production
  • staff at the events
  • catering
  • hiring of sound system and installation
  • transportation and storage of collaterals
  • planning and execution
Client name Sule Shangri – La
Project title:
Re-branding of Traders Hotel, Yangon to Sule Shangri-La, Yangon

The main focus of the rebranding was:

  • to be at the same level as their other international 5 star hotels around the world –located in prestigious locations (Tokyo, Paris, London, Vancouver, etc.)
  • to raise awareness (changing horizons from the Traders Red to the Shangri-La gold)
  • to build expectations (we had a teaser –2 huge gift boxes placed at the hotel entry, in which the SuleShangri-La logo was hidden. The box changed colorfrom red to gold, gradually, over 2 months).

Kaus supported with:

  • conceptualization and planning
  • artwork for invitations, online newsletter, box cover production, facebookcover images and posts, production of framed photography with iconic Shangri-La images, distribution of invitations.
  • Facebook page management before and after the rebranding event
  • Set up and manage new SuleShangri-La facebookpage

Media Marketing Campaign

  • The media received invitations with traditional white and gold outfits to wear for the occasion.
Client name Music for Myanmar
Project title:
Music for Myanmar 2013: A bridge between Myanmar and Italy

www.musicformyanmar.com

www.facebook.com/musicformyanmar

  • Charity event organised by Link for Aid and Traders Hotel
  • 2 internationally renowned musicians from Italy offered master classes and a wonderful Classical music concert at the Traders Hotel in November 2013.
  • All funds raised went to charity
  • Sponsors: see the website
  • Main sponsor: CB Bank

Kaus supported with:

  • fund raising & sponsorship
  • Kaussecured the main sponsor as well as a well known media sponsor
  • selling tickets
  • website design & development
  • facebookpage set up and management
  • artwork for the event (fliers, tickets, roll-up banners, online banners, print ad)
  • printing and production