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Kaus Group is a Full Service agency

What is a full service agency? A full service agency plays a very important role in the agency landscape. Ad agencies that offer a range of services and are able to handle every facet of planning and implementing an advertising campaign, leave business owners to focus on running and growing their company. A full service agency offers complete and integrated services in-house, instead of specializing in only one area of advertising expertise. Read more about Kaus’s specialized departments here

What are the advantages and disadvantages of full service agencies to clients? Full service agencies offer a complete spectrum of products and services that are most of the times produced in-house and are by far more time and cost effective for the client, rather than hiring several companies for the different scope areas.

Why hiring an agency pays off on the long term

We’ve heard it many times when clients are not sure why hiring an agency on a retainer is going to win them money on the long term.  Having a monthly fixed cost sometimes does not seem like a smart business decision to them. Let me tell you why they should think about it twice.

Strategic Vision

Hiring an agency for a long term, say 12 months, gives both you and the agency the opportunity to look at your company’s direction for the next year. See where you’re heading, what’s the message you want to put out and structure all your efforts in this direction: be it marketing or sales, or even looking at your growth and expansion strategy. Having a better vision, rather than being visually impaired. 

Budgeting & Cash Flow

Setting a fixed monthly cost means you can budget. And you Finance will love you for that. No more unknown costs and project based fees. You are in control of your costs and your cash flow. The Agency will like that too.

Pay a team with the salary of only one expert

Top 10 Secure Dropbox Alternatives For File Syncing and Sharing

Ever had issues with your Dropbox account? It's easy to use but has some hidden faults. Find out more in this article.

Alternatives to Dropbox
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Table of contents

Cloud Storage Encryption

Glossary of Design Terms

Designers have their own language. There are words that only we understand. Sometimes we don’t really know their exact definitions; we simply use them out of familiarity. It’s about time someone put them out there. The YTD team updated this glossary of graphic design terms for design newbies and experienced artists alike.

A

Acrobat A product developed by Adobe systems to create PDF (Portable Document Format) files. Acrobat is an independent means of creating, viewing, and printing documents.

Airbrush A propellant using compressed air that to spray a liquid, such as paint, and ink. Often used in used in illustration and photo retouching.

Alignment The adjustment of arrangement or position in lines of a text or an image — left, right, centered, etc.

Alpha Channel The process of incorporating an image with a background to create the appearance of partial transparency. Alpha channels are used to create masks that allow you to confine or protect parts of an image you want to apply color, opacity, or make other changes.

Designing With Your Clients

We have all known the pain of a client interfering in the design process. Phrases like “Make the logo bigger” and “Put that above the fold” have become a running joke in the web design community.

It is not unusual for web designers to lose money on a project as a result of the client endlessly iterating on the design. After a few bad experiences, we start to exclude the client from the process. We limit their number of iterations and avoid consulting with them. Unfortunately, this often makes interaction with the client even worse. Each iteration then becomes more important in the client’s mind, so they interfere even more, creating a vicious cycle.

We have all had clients rip apart our designs. 

There must be a better way — a way that enables you to produce outstanding design and maintain your profit margin.
The answer lies in involving the client in the process, rather than excluding them. It involves collaborating with the client to produce a design.

Do You Do Social Media Management In-House or Hire an Agency?

Many times we get asked by our clients whether they should consider hiring a person or a team for handling their social media in-house. We are an agency, so naturally we would advise our clients to work with us. But more importantly, we take pride in our reputation. First of all we are your business consultants; therefore we will always be on your side and give you the best advice that we can, based on our expertise. 

So let’s look at some facts.

Strategy

Here at Kaus, we will guide you to create the strategy that will work for your business. This is the first and most important step, before starting any activity online. We can also help you find out what your objectives are, if they are unclear or not well defined. 

Expertise

We know what works and what doesn’t. Our team has the expertise to advise you and the talented people to make it all happen. We know what tactics to deploy to make your online presence successful. We will guide you with what tool to implement when and how.